SMW 2015

Bangalore goes social again with the fourth edition of Social Media Week (SMW) in India with the theme being Upwardly Mobile: The Rise of The Connected Class. Sessions through the week will explore the dynamic ways of how social media strategy is converging in multicultural market and how mobility devices like laptops, tablets and smartphones along with social technology have transformed the way we work.  This international festival is hosted twice a year, in India, by R SQUARE Consulting, an integrated marketing services firm.

Monday and Friday will see the event being hosted at The Leela Palace while the mid-week sessions will be held at venues including News Café, and Big Pitcher, Total Yoga Oneness Centre, Loft 38, Take 5, and WeSchool Bangalore. SMW’15 February edition is scheduled simultaneously across the world in seven cities– Bangalore, Copenhagen, Hamburg, Jakarta, Lagos, Milan and New York.

Some of the highlight topics & session that will be covered at SMW Bangalore are Panel discussion on Brand Reputation & Crisis: Weathering Twitter Storm, IOT in India, Big data & Big Brands, Insightful workshops on Social Media for Travel Marketing, Cracking Social Media content strategy, Masterclass on Viral Campaigns, Integrated social media marketing, Inspirational talk on Growth Hacking for Starts up, Brand Identity in Digital, Career in Social Media and many more.


SMW Bangalore highlight speakers include Mahesh Murthy, Founder Pinstorm; Suhel Seth, CEO Counselage; B. Dayananda, I.P.S, Additional Commissioner of Police; P. Krishna Kumar, Executive Director & General Manager Dell India; Harish Bijoor, Brand-Expert; Sandeep Aurora, Director – Marketing & Market Development; Prem Panicker, Sr. Journalist; Vasantha Kumar, Director Of Marketing & Communications.

Social Media Week (SMW) has partnered with the Bengaluru City Traffic Police (BCTP) and kick-started an online campaign titled #ImTheChange encouraging citizens to click pictures, shoot videos and share their pledges towards road safety on SMW page. The campaign has already received 3000+ pledges and has created social buzz reaching to more than 1mn Bangaloreans.

Rohit Varma, Founder R SQUARE Consulting & Director Social Media Week Bangalore, said “Social Media Week is a platform to share ideas, gain insights & collaborate to innovate. Involvement of the whole industry has made this property unique and that has been the success factor. We have more than 70+ sessions, 150+ speakers sharing their knowledge across 5 hubs. We are very excited to witness the social festival going live in the coming week”

Dell, a pioneer in integrating social media into the fabric of its business and engagement with customers, is the title sponsor for SMW Bangalore 2015. Additional partners include Intel (City Support), Wrangler (Style Sponsor), IBM (event sponsor), Genesis Burson-Marsteller (Integrated Communications), Contract advertising (Event Partner), BlogAdda(blogging partner), YourStory (Knowledge), 10,000 Startups by Nasscom, Social Samosa (Partner in Thought), Let’s Venture (Event Partner), Yellow Seed Content Solution (Content Partner), Web Marketing Academy (Event Partner), Culture Machine (Event Partner), Lonely Planet (Event Partner), Digital Vidya (Event Partner) and Uber (Logistics),  among others.

Registrations for SMW Bangalore has started and most of the events are getting sold out in hours.

For a complete schedule of the event, please visit:

A downloadable schedule can be found at:

To register for the event, please visit:

Social Media Evangelist | Gadget Guru | Model | Photographer | Ex- BlackBerry Boy - Now iOS | WP8 | Droid. Founder and Chief at ‘The Unbiased Blog’. I breathe in WiFi zone, prefer LTE over LIT. Ex MSFT, MCP, A+ and coder. I like news to be served to me on twitter.