On the day, the company will offer heavy discounts on their smartphones and other products. In India, Honor will be giving away exclusive Tickets for IPL matches with Hospitality; worth Rs. 6500 each to its customers along with other exciting prizes. The winners for the Honor Day will be chosen through a lucky draw. Through the Honor Day campaign, the company aims to sell 2 million devices globally reaching out to an estimate 3.2 Billion consumers who will be participating in the Honor Day celebrations.
Expressing his thoughts, Mr. Allen Wang, President of Consumer Business Group, Huawei India said, “Honor is committed to be a global leading digital brand for mobile generation. Customers from across sections have testified Honor products as the best-in line products with great value proposition. The success of Honor products like Honor 3C and Honor 6 has reinforced the company’s commitment. Honor day will be a testimony to consumers who are the real endorsers of the brand. With this campaign, we aim to reach to 3.2 Billion people and sell 2 million devices globally”.
The target consumers of Honor are digital native generation, a group that spends more than one-third of their time on the internet for socialising, entertainment, shopping, studying or simply staying connected. They are young, vibrant and driven by passion. Honor brand has clocked sales of over 20 million Honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with a 24 times increase.