htc at ifa 2014

Today’s consumer desires uncompromising mobile experiences to bring out the best of “me.” They seek ways to better capture, share and cherish their special moments. Harnessing the most innovative technology in the world today, HTC has announced the HTC Desire 826, helping people create the best possible mobile experiences by capturing the best of “me” in photos, enjoying your best personal moments with stunning surround sound audio, and expressing the best of “me” with bold design, colors and materials. =

On the addition of this new device to the desire family, Mr. Faisal Siddiqui, President, South Asia, HTC said, “Our consumer today represents an individuality that has quite a resolute fabric, each one being a strong and special personality in their own stride. We at HTC understand our consumer and design products to sit their being. The HTC desire 826 is yet another effort of ours to combine superior quality features in a stunning smartphone at a smart price.”

HTC BoomSound™, now even more engaging with Dolby Audio™

When enjoying a personal moment watching a video or listening to music on your phone, the sound environment must be high quality for a great experience. Just as stereo sound revolutionized how we experience music, films and TV, HTC revolutionized mobile audio with the first dual front-facing stereo speakers on a smartphone, bringing a great listening experience wherever you go. Now, HTC is raising the bar for mobile audio once again with the HTC Desire 826, bringing truly immersive HTC BoomSound with Dolby Audio1 surround sound to your phone for an experience that you’ve never heard before on a smartphone.

HTC is the first smartphone company to combine dual front-facing stereo speakers, a finely tuned sound profile and Dolby’s decoding technology to deliver an end-to-end multi-channel audio solution. Listeners can experience sonic depth and breadth unheard of, on a mobile device, giving every media experience an epic, true-to-life sound that flows out of the speakers and off the screen. The package also includes an audiophile-grade headset that is carefully tuned for HTC BoomSound with Dolby Audio, delivering the cinematic surround sound experience wherever you are2.

Incredible sound deserves a brilliant screen, so the HTC Desire 826 offers a vivid, 13.97 cms (5.5 inch) Full HD 1080p display that brings cinematic quality to your mobile world and means that those instantly streamed or downloaded tracks and movies have never looked better.

Capture, Share and Cherish the Best of “Me”

Taking a self-portrait while celebrating a friend’s birthday at a popular nightclub or a special moment at a favorite candle-lit restaurant requires a powerful front camera to capture and share the best of “me” anytime, anywhere, and at any moment. Desire 826 comes with the incredible 13 megapixel front and rear cameras together with HTC’s acclaimed HTC EYE™ Experience to capture cherished moments in stunning quality so you can look your best.

HTC Desire 826_White

When taking a photo with the back camera, you want “me” to be part of it to truly capture your personal moment. HTC’s Split Capture combines photos and videos taken on the front and back cameras into one split-screen image or video. Live Makeup allows you to adjust the level of portrait beautification even before the image is captured, ensuring you always show the best of “me.” Or create fun and funny moments to share with friends with Face Fusion, allowing you to merge your self-portrait with the face of a friend or celebrity for a completely original look. You can also amaze your friends by snapping images and shooting video without touching a single button thanks to Auto and Voice Selfie.

Express the Best of “Me” in Design, Colours and Materials

Just as your clothes represent your unique style and individualism, you want your phone to express the best of “me” in a personal way. The HTC Desire 826’s simple yet bold, dual-tone color and dual finish expresses your individualism through vivid colors such as White Birch, Blue Lagoon and more3. The unique colors and materials pop from the phone to express your own personal style.

Gorgeous, soft-touch matte sides make the phone comfortable and easy to grip while giving peace of mind that your memories are safe in your hand. Subtle speaker grills disappear into the design to maintain the phone’s clean lines for an unrivalled audio experience that enhances the look of the device. The award-winning HTC Dot View™ case is also available for the HTC Desire 826, so your phone can be dressed up with an additional splash of colour and style that catches the eye as much as it protects your phone and the cherished experiences inside.

Underneath the stylish design is more than enough power for your mobile life: the HTC Desire 826 features an all-new Qualcomm® Snapdragon™ 615 octa-core 1.7GHz 64-bit processor that enables instant, seamless multitasking, gaming, and 4G LTE4 streaming to get the most out of the latest Android™ Lollipop software with HTC Sense®.

Availability

The HTC Desire 826 will be available with mobile operators and major retailers in India at a MOP of INR 25,990. The same will be rolled out in other regions over subsequent months.

A range of accessories including the HTC Dot View case will also be available for the HTC Desire 826. For updates on availability, visit www.htc.com

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