Obi Worldphone, the global smartphone company globally launch in San Francisco, USA on August 26th this year, continues its global journey with the introduction of two-high quality, premium-designed smartphones in Vietnam and Dubai. Priced at an exceptional value and meant for discerning young population in the fastest growing markets around the world, Obi Worldphone now plans to launch in India this month.

Obi Worldphone SF1 and SJ1.5 – the current devices in the Obi portfolio, are set apart by iconic industrial design complimented with the Obi Lifespeed, a custom user interface for Android that unifies the software and hardware experience. Obi has endeavored to integrate elegant design with high-end technology from Qualcomm, Dolby, Sony, Corning Incorporated, Google, MediaTek, Japan Display, Inc. and Samsung to deliver a powerful performance.

Obi has also partnered with world-acclaimed San Francisco-based design studio Ammunition, founded by the former director of industrial design for Apple Computer, Robert Brunner. Obi Worldphone is the first to address the market need between high-design smartphones at high prices and generic smartphones at low prices.  

Obi Worldphone was co-founded by John Sculley along with Obi CEO Neeraj Chauhan and other partners last year. John is the former head of Apple & Pepsi-Cola and a successful investor in consumer technology companies. Neeraj who has run IT and telecom distribution companies, started working with John Sculley in 2007 during the Sloan Fellowship program at London Business School.

With the firm belief that there is an opportunity for products to break through the quality and price barriers in markets across the globe, Neeraj Chauhan, Co-founder and CEO of Obi Worldphone, commented, “We are here to redefine smartphone experience in markets witnessing high smartphone growth rates. Here, the consumers value not only the latest technical specs but also the superior quality and design. In addition, we have access to best distribution and retail partnerships in our target markets, which facilitate our aggressive expansion plans. We plan to launch Obi Worldphone in India within this month and are committed to work relentlessly to enthrall consumers with our innovations in design, state-of-the-art technology and high standards for manufacturing to deliver inspiring products that overturn the general assumption that great design has to come at a high price.”