adtech 2016 report

The 6th edition of Digital Marketing and Advertising Conference and Exhibition in India, ad:tech 2016 featured a special innovation zone that showcased new technologies in digital marketing. This year saw 150+ Speakers including 6 Global Keynotes, 50+ Conference Breakout Sessions and the biggest exhibition featuring 80+ companies and an Innovation Zone with the latest disruptive technology in digital marketing. Join us on 03 & 04 Marchand engage with 5000+ Digital marketing community from over 28 countries.

The opening day of the action packed digital marketing event saw keynote speakers Michael , Global Head of Integrated Marketing NESCAFÉ, Nestlé and Alexander Schlaubitz, VP, Global Marketing , Lufthansa engage the audience with their powerful sessions on Digital and Marketing Techniques. In addition to the keynote speakers the event also had other speakers from Fork Media,  And Beyond, AdzMedia, Criteo, Tune, Thinktech, MagicBricks, Taboola, Phillips, Kotak Mahindra, Myntra to name a few.

shipla shetty adtech

The first day witnessed footfall of more than 4000 which included exhibitors, marketers, and industry leaders among others. Further to the panel discussions, in-depth presentations and hands on workshops, there was a first ever Roast in the history of ad:tech followed by a Big Networking Bash to end the day in an exciting and lively note.

Alexander Schlaubitz, VP, Global Marketing, Lufthansa, shared his ability to evaluate key business issues on an abstract level. Fostering ideas that are unexpected & willingness to challenge conventional wisdom and explore new opportunities. He said “Innovation starts with empathy” and continues “There are 3 kinds of people on airports: excited, nervous & sad. Empathy for all 3 is our goal and 90% of passenger experience is becoming homogenised across carriers today”.

Michael Chrisment, Global Head of Integrated Marketing NESCAFÉ, Nestlé shared his deep understanding of the various marketing techniques and trends, and also about his productive coaching of Category teams to realize the revenue and idea generating possibilities of the Digital Space. He said,” Plan your budget wisely!” and continues,“We are enabling and changing the life of people with a coffee!”. Michael Chrisment, also announced their new Nescafe app and said,” A lot can happen over coffee! It’s always nice to wake up with NESCAFE wake up app”.

Commenting on the grand opening of ad:tech, Jaswant Singh, General Manager, India ad:tech  said “ The response to ad:tech 2106 has been phenomenal compared to last year and we have witnessed a 50% increase in the footfall. The success of ad:tech signifies the acceptance and growth of  the digital industry in India and the support and participation from so many brands and visitors specially from foreign delegates in 2016 strengthens our belief. It feels great that various brands have chosen the platform to launch there concepts and products using influencers from various walks of life.”

Other topics covered were: In the digital era, is the industry ready to reconsider the way media is measured Native Content Marketing – A Success story for NDTV; Is it about Mad Men or Mad Data: How can brands benefit from data management platforms?; Using Technology to create “IN THE MOMENT” Marketing; App Marketing in India: Seizing Opportunity & Overcoming Challenges; Influencer Marketing – The New Rules of Engagement – Fork Influencer Marketing Platform Launch

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