As per latest data from TRAI, India’s telecom subscriber base grew to over 1.12 billion at end-November 2016. A large number of additions were credited to Reliance Jio. Jio alone added over 16.2 million in the month of November taking its total subscriber base to 51.87 million within 3 months of launching its services.
Jio has grown aggressively at the end of the summer. Jio racked up millions of customers in their first months and even picked up the pace of acquisition towards the end of the year 2016. The above chart shows where Jio’s customers coming from, No surprise that Delhi leads the way followed by Maharastra and Andra Pradesh.
When we look at the call duration by the operator, Vodafone users make the longest calls (around 41 seconds), and Jio users make the shortest calls (less than 30 seconds). It’s surprising to see the shorter call duration since there is generally little difference between operators. Kolkata users having the longest median call duration (42.17 seconds) and Jammu and Kashmir with shortest call duration (28.63 seconds). Jio users make most calls per user out of any of the operators.
TRAI data confirms that in the month of November alone, Jio was leading in mobile broadband segment followed by Idea Cellular Ltd with net addition of 2.52 million new customers. Airtel and Vodafone added 1.08 million and 890,794 subscribers respectively. This is almost certainly due to calls and data being free for these users over this period. Further, a recent industry report highlights that 42% of all Indians having 4G handsets are using Jio as the primary source for data connection.
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