Xerox has announced that Pete Peterson will serve as senior vice president of Global Channel Strategy. As the team lead, Peterson will be responsible for revenue and profit growth of the company, as well as leading and executing targeted investments across direct and indirect channels worldwide. Xerox is now focused on enhancing and expanding its channel reach, particularly in the $20 billion multi-brand reseller space, by providing partners a broader set of products, solutions and vertically integrated tools, technology and service delivery processes.
Peterson joins Xerox from TESSCO Technologies where he led the sales organization. Before that, Peterson was the vice president of Global Channels at Brocade, a leading data and storage networking company; and he also spent 20 years at Tech Data, one of the world’s largest distributors of technology products, services, and solutions. At Tech Data, Peterson progressed through sales and marketing roles, ultimately serving as senior vice president of sales for the United States, responsible for leading sales and marketing, and developing strategies, management procedures and enablement activities to drive profitable growth.Peterson has a bachelor’s degree in accounting from Tuskegee University and a Master in Business Administration from Florida State University. Follow us on twitter for more news and updates.