India’s Direct To Home operator provider, Tata Sky and Video Streaming major, Netflix has entered into a strategic partnership. Through this partnership in India, in the coming months, subscribers of both Tata Sky and Netflix will have easy access to a world of content through future Tata Sky platforms. Tata Sky subscribers will be able to browse and access the entire Netflix service, including TV shows, films, documentaries, stand-up comedy and kid’s titles. Netflix’s service includes over a thousand hours of Ultra HD content, complementing Tata Sky’s extensive high-quality programming.The detail of how this thing will work is still not known and should be known sometime soon. Back in March Netflix had announced a strategic partnership with Airtel and Videocon d2h to integrate the Netflix app to the set-top boxes. Videocon d2h had also integrated a dedicated Netflix button on the remote control of its set-top box.
In view of this development, Harit Nagpal, MD & CEO of Tata Sky Ltd. said, “Tata Sky’s partnership with Netflix adds another dimension to providing world-wide quality content On-Demand for our subscribers. Keeping up with our promise of pioneering innovation, we will soon announce the offering that is possible with this partnership. We are glad to include Netflix in our family and look forward to keep offering an extraordinary entertainment experience to all our subscribers.”
Bill Holmes, global head of business development for Netflixsaid, “We are delighted to partner with Tata Sky to bring great content under the same roof. With this new partnership and Netflix’s stellar line up of original content from across the world, Tata Sky’s customers will be able to seamlessly access and enjoy all the best entertainment they love in one place.”
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