Uber, on-demand ride-sharing company marked the 29th National Road Safety Week by announcing a slew of initiatives for driver partners, to spread road safety awareness. Uber will conduct free medical and eye check-ups for over 4.5 lakh driver partners over the next 6 months in-line with this year’s theme of ‘Sadak Suraksha – Jeevan Raksha’.
India accounts for 12.5% of global road accidents, with 55 accidents and 17 deaths occurring every hour. In 2016 alone, 68% victims in road mishaps were between the age group of 18-45 years and almost 97% of the road accidents are caused by negligent driving including drunken driving. It, therefore, becomes imperative to spread awareness against the menace of driving under influence. Consistent with their partnership with MoRTH, Uber also unveiled an impactful public interest campaign on ‘Don’t Drink and Drive’ which will be showcased on various social media platforms.
#RoadSafetyWeek, join me in taking a pledge to not be a danger on the road. @nitin_gadkari @MORTHIndia @Uber_India pic.twitter.com/AmIHcL9EKT
— Virat Kohli (@imVkohli) April 26, 2018
Another initiative by Uber to raise road safety awareness is the development of learning aids on road safety for budding drivers enrolled in driving schools including Driver Training Institutes (DTIs) run by the government. With these learning aids, Uber will hope to sensitise drivers operating across four-wheelers, two-wheelers and auto rickshaws in over 200 driving schools across the country. Utilising interactive mediums and animated content to stimulate maximum absorption of these learning aids, Uber aims to leave no stone unturned in spreading the importance of road safety.
Pradeep Parameswaran, Head, Operations, Uber India & South Asia said, “Safety is an on-going endeavour and we work tirelessly towards that goal. We are proud to be a part of the Ministry’s effort to curb road accidents and fatalities on Indian roads which constitutes to nearly 5 million annually. Taking our collaboration, a step ahead, we aim to create a comprehensive safety ecosystem for our driver partners. We believe improving driver wellness and health is critical to making our roads safer as well as ensuring a comfortable driving experience. By rolling out free medical check-ups, for driver partners, we hope to strengthen existing efforts towards improving driver well-being.”
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