Xiaomi India has achieved their first GUINNESS WORLD RECORD feat today. The company entered the record book by building the largest light mosaic (logo) in the world. Depicting its Mi logo, the light mosaic was laid out by assembling 9,690 bulbs. This Guinness World Records achievement is located on the terrace of Xiaomi’s new head office in Bengaluru.
The light mosaic by Xiaomi India was a special initiative driven by the Brand Marketing team to highlight the brand’s amazing journey in India. Designed to symbolize the collective contribution of Xiaomi India employees and Mi fans, who have all contributed to the overall success of the brand. Also, Xiaomi launched its new Mi Home Experience Store today in India. Located in the Xiaomi head office building on the ground floor, the new Mi Home Experience Store spans over 2000 sq. ft, and will be the 50th Mi Home in India. This Mi Home outlet is a Company Owned and Company Operated (COCO) store. The company recently opened its first COCO store in Vashi, Navi Mumbai, after the government allowed 100% automated SBRT. This new Mi Home will seamlessly integrate retail efforts ranging from supply-chain management to product availability and delivery measures, by bringing it entirely under the brand’s governance. Xiaomi India will oversee every retail process of this store, thus enabling complete brand transparency. Some of the products on display are the Mi Robot vacuum which is a highly intelligent home cleaning device that has 12 sensors to guide it through a house, Mi Smart Washing Machine which can be controlled using one’s smartphone through which the washing process can be customized, and a Mi Electric scooter which can travel upto 30 km on a single charge, and is 5 times faster than walking. Serving as an extension of Xiaomi’s unique business model, the flagship Mi Home stores marry the efficiency of the brand’s e-commerce with the great offline retail user experience.
Upon celebrating this occasion, Anuj Sharma, Chief Marketing Officer, Xiaomi India shared that, “It has been another phenomenal year for us with our first Guinness World Records achievement to celebrate. At Xiaomi India, we keep innovation at the heart of everything we do, ensuring that we deliver the best of our innovative technology to our consumers across India at the most honest pricing. The same element of innovation also applies to our marketing efforts which brings the best of our creative abilities to the forefront. This Guinness World Records feat was a simple, yet heartfelt ode to all our Mi Fans and Xiaomi employees who have helped bring the best out of us and contributed to our great journey.”
Xiaomi India is expected to launch the Mi Band 3 and other products tomorrow, we will keep you posted on that. For more news and updates follow us on Twitter.