British Automaker MG Motor (Morris Garages) showcased India’s first Internet Car in India with the launch of the iSMART Next Gen, developed in partnership with global technology companies. To be available for sales by June this year, MG Hector with iSMART Next Gen will be the first internet car in India that will redefine connected mobility.
MG Motor has partnered with global tech companies like Microsoft, Adobe, Unlimited, SAP, Cisco, Gaana, TomTom and Nuance, the carmaker unveiled several industry-first features of Internet-enabled cars that will be available in the MG Hector. The brain of the iSMART Next Gen will be housed in a 10.4-inch Head Unit. The screen is designed with a vertical interface that allows the driver to control the entire car system with just a touch or voice command. The Head Unit is built to withstand extreme climatic conditions of India. It comes pre-loaded with entertainment content.
MG Hector iSMART Next Gen comes with an industry first embedded M2M sim that ensures that the car remains connected. The customized solution has been developed by Unlimit in partnership with Cisco and Airtel who have collaborated with their Jasper platform and telecommunication network respectively. The connected mobility solution on the MG Hector is Internet Protocol Version 6 (IPV6) ready for 5G.
Customers will be able to download the software updates immediately or schedule them for later, as in smartphones. The OTA feature would be standard in all MG cars enabled with iSMART Next Gen for connected mobility, starting with MG Hector SUV. One of the best features of the MG Hector SUV is Voice Assist that works on the cloud and head unit. Developed by Nuance for MG India, it has been specifically designed for India for Indian accent. As a result of built-innAI and ML algorithms, the system will learn and get better every day with usage. The Voice Assistant can be activated with ‘Hello MG’, including opening and closing of windows and sunroof, ac control, navigation, etc. and works even under poor connectivity.
The iSMART Next Gen is supported by the iSMART mobile App. MG iSMART App is feature-rich like none other in the Indian market. The car gets scanned each time the App is opened, and information includes the location of the car, tyre pressure, or if the doors are locked or not. The owner can use the remote app to directly lock or unlock doors, turn on the ignition and switch on the air-conditioner. This is very useful in extreme weather conditions of India. It would also allow owners to schedule a service and keep track of service history. The App uses driver analytics data to help people drive smarter. The iSMART is hosted on Microsoft Azure Cloud providing impregnable cybersecurity for all data.
MG has set up a first of its kind customer management service center called the Pulse Hub. This will enable eCall emergency response in all MG cars. If a car’s airbags are deployed under an emergency condition, automatic messages are sent to the Pulse Hub and the registered phones along with a series of emergency response actions that get activated instantly. MG hector also offers an industry first iCall. With just a touch on the Screen, the driver is connected to Pulse Hub for a host of information services.
“The integration of internet with cars opens up a gamut of features that can ensure a seamless and updated ownership experience for MG customers in India. With an embedded SIM card and OTA, the MG Hector promises to do a lot more over time with constantly-expanding capabilities, to create a seamless driving experience, throughout the life of the car,” said Rajeev Chaba, President & Managing Director, MG Motor India. “Furthermore, with the advent of 5G connectivity in India, MG cars will have the potential to add new, breakthrough features to further enrich the car driving experience,” Chaba added.
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