Samsung India today announced its new online exclusive range of TVs – The Frame series and Smart 7-in-1 TV series. The Frame series offers a perfect balance of technology, functionality, and aesthetics and the new Smart 7-in-1 TVs series is designed for young millennials and consumers of online content.

The Frame TV comes in 55-inches screen size with QLED technology that enables beautiful colors, exceptional contrasts and impeccable details with 100% color volume. The Frame also has in-built motion and brightness sensors. When it is not being used as a TV, The Frame moves into Art Mode and displays digital pieces of art to turn an everyday living space into an art gallery.

Samsung TV Samsung Frame TV features

Art Mode

When you are not watching TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos just like they would be on paper, film or canvas.

Art Store

Through the Art Store, you can transform your TV into a picture frame that shows 1,000+ artworks from around the world. Users can get access to a growing library of artwork from world-renowned institutions by selecting pieces individually or signing up for a membership to get unlimited access.

See the world in QLED

The Frame delivers on the promise with 100% color volume that shows realistic colors no matter how bright or dark the scene gets. The Frame comes with Samsung’s Quantum Dot technology and HDR 10+ that brings all pictures to life, showing everything the director wanted us to see.

Samsung TV

Intelligent sensors

The Frame also comes with motion and brightness sensors. When you’re nearby, the motion sensor detects your presence and turns the TV display into artwork, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy. By detecting ambient light, the brightness sensor automatically balances the screen’s brightness and color tone for natural illumination.

Voice Assistants

The Frame works with Bixby and Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

Smart Home

The Frame can connect wirelessly with a wide range of smart devices and make them work together with the SmartThings App and One Remote Control. With AirPlay 2 also built-in, you can stream or share content from Apple devices.

Smart 7-in-1 TV

This series comes in 2 sizes – 32-inch and 40-inch. Smart series TVs are equipped with seven ultra-smart innovations, they come with a Content Guide that shows and recommends content and pre-built video-on-demand apps such as Netflix, Prime Video and Zee5. It also comes with features such as Personal Computer, Music System, Home Cloud, Live Cast and Screen Mirroring.

Samsung Smart 7-in-1 TV features

Personal Computer

Samsung TV

The new online Smart 7-in-1 TV allows one to transform the television into one’s own personal computer. It enables consumers to create documents or work from the cloud such as creating official presentations. Users can remotely access their laptop or personal computer from any location over the internet. The Smart 7-in-1 TV is secured by multi-layered Knox for unmatched security and provides seamless access to Microsoft Office 365 services over the cloud.

Home Cloud:

Samsung Smart 7-in-1 TV transforms into a virtual cloud to automatically store one’s favorite moments. The pictures and videos of a smartphone are transferred automatically and wirelessly without an internet connection on to the USB drive connected to the TV which is password protected.

Samsung TV

Live Cast

This feature allows the consumer to seamlessly stream live moments from any remote location on to their Smart 7-in-1 TV over the internet via smartphone and enables the consumers to smoothly share a live stream with anyone having access to the user’s Smart 7-in-1 TV.

Screen Mirroring

Allows the smartphone and Smart TV to work in harmony elevating the overall user experience. The user can play music and videos from their phone onto their Smart 7-in-1 TV without internet to maximize their entertainment.

Content Guide

Content Guide is an advanced program guide that helps users find content to fit their tastes.

Pricing and Availability

  • Frame 55-inch TV – INR 1,19,999, no-cost EMI of INR 4,999 on Flipkart, Samsung Shop from 12th August
  • 32-inch Smart 7-in-1 TV – INR 22,500(MRP), available for INR 17,999 on Flipkart, no-cost EMI of INR 999
  • 40-inch Smart 7-in-1 TV – INR 33,900 on Amazon and Samsung Shop in the fourth week of August.


Fell in love with Android OS from the day I bought my first Smartphone in 2013. A budding Android Developer. Love to write about Android, Tech, and Smartphones. Technology enthusiast addicted to my smartphone, I love clicking photos with my smartphone, traveling and listening to music. Currently using a OnePlus 6T and Ticwatch S.