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itel teases its entry into accessory segment

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itel the smartphone brand from the Transsion Holdings group has teased on social media that they will soon be launching new products. According to a post on itel’s official Facebook page, it has been revealed that itel is soon foraying into the accessory segment in India. The company has posted a teaser video on its official Facebook account today and it seems itel is now ready to provide the experience to its users through its upcoming accessories portfolio.

If you watch the video closely then you would notice that the products include – Bluetooth speakers, headsets, power banks etc. Since itel is known for its affordable pricing that suits their pocket and will enhance its mobile user’s experience. The accessory portfolio addition could be a game-changer for the consumers who aspire to have quality accessories from a global brand.

Given their pricing strategy, we are expecting that the accessories will be aggressively priced and will augment the overall experience for itel’s mass consumers.

itel has always catered to the needs of its customers with best in class technology in the segment it operates. itel has already established its leadership in both the smartphone and feature phone segments. As per the Q1 report from Counterpoint and CMR market research report, itel has grabbed the 1st position with 22% market share in Feature phone category.

So do let us know your thoughts on this latest entrant in the mobile accessory market. Do you think it will add value to the itel customers? Share your thoughts in the comments section below or tweet to us @theunbiasedblog

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