Realme becomes the Fastest Phone Brand to Sell 100 million devices. The brand says that they reached this milestone in three years, according to Strategy Analytics, a market research consultancy. Realme is also the fastest growing major smartphone brand globally in Q2 2021 with a year-over-year growth rate of 149%, as data from research firm International Data Corporation showed.
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“The past three years have really been about an entrepreneurial spirit and untamed growth for realme”, said Li. “Thanks to the huge support from our young users, we have been able to reach our goal of shipping 100 million smartphones and have gained significant ground in the smartphone market. We will continue to provide young consumers around the world with products that have premium performance and trend-setting designs at affordable prices.”
The brand has also shared that now, they are the 7th largest smartphone brand with presence in 61 different markets worldwide and ranks at Top 5 smartphone makers in 13 markets. The brand claims to be in the first place in Philippines and Bangladesh, fourth in India and Russia and fifth in the Europe region in Q2 2021.
Furthermore, the brand seems to be on the product development strategy that will see it expand its offerings in two ways. With the recent launch of its flagship GT Series devices, dubbed as ‘flagship-killer’ phone, the brand is said to be competing with the mid-to-high-end segments in mature markets such as Western Europe and China. Not to forget, that the brand has also unveiled its 1+5+T strategy, where 1 is the mobile phone, 5 stands for True Wireless Stereo earphones, wearables, TVs, tablets, laptops, and T stands for realme’s AIoT brand TechLife.
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