Sonos partners with Liverpool FC for a better football experience at Anﬁeld. This also marks Sonos’ ﬁrst-ever sports team partnership as the brand seeks to deliver experiences that make listening simpler and more joyful, inside and outside the home.
“Sound has always been an essential part of sports – it breathes energy into every game, whether it’s the music players listen to while getting hyped for a match, the vibrating chants from fans in the stands, or recreating a stadium experience at home,” said Pete Pedersen, VP of Marketing, Sonos. “We sought a team – and fanbase – that shares our passion for sound. Thanks to the electric atmosphere at Anﬁeld and the city’s deep heritage in music, Liverpool FC became the perfect match.”
“There’s a clear harmony between LFC and Sonos, we both share a great passion for the soundtrack of our experiences,” said Matt Scammell, Commercial Director at Liverpool Football Club. “Sound is what makes Anﬁeld such a special place, when our supporters get behind the team, the 12th man creates game-changing sound, something we can’t wait to hear again this season. We’re really looking forward to working with Sonos to connect our supporters around the world to the sound of Anﬁeld.”
As part of its multi-year partnership, Sonos will also be creating immersive sound experiences within the stadium, focusing on internal lounges and player areas, as well as the AXA Training Centre, the club’s training base.
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