Philips Mobiles, today announced its foray into the Indian mobile market with its new range of smartphones W6610, W3500, S308 and also a feature phone E130 targeting at business professionals, technology enthusiasts and durability segment. CEC sees a huge opportunity in the Indian smartphone market and aggressively aiming to provide innovative and stylish phones to the wide segment of consumers, where patterns and preferences are constantly evolving. The products are priced between INR 1, 960 – INR 35,000.
The company is looking to create maximum value for partners and consumers by providing best in class products and after sales services. Philips mobile phones are designed with best-in-class battery performance, advanced yet user-friendly features and an elegant form factor, so customers can stay connected with what matters most – always.
While opportunities exist in the top metros, CEC sees volumes coming from Tier II, III & IV towns as well, and is putting in place a strong distribution network to address these markets and ensure their products are available to customers across the country.
Philips Mobiles (Sang Fei) is a joint venture between Royal Dutch Philips Electronics Ltd and Shenzhen SED Industry Co Ltd. They will be introducing the devices in India almost seven years after China Electronics Corporation (CEC), the parent group of Sang Fei, acquired the global mobile phone business of Philips in February, 2007. The company has a very optimistic approach and aim to be in top 6 slot in smartphones in India.
Featuring a best-in-class 5300mAh built-in battery, the Philips Xenium W6610 enables you to explore each day with amazing power. Talk for as long as you want. Do the stuff you love on the web at any time. The W6610 is a phone for truly continuous connection. In addition to an epic talk time of up to 33 hours* and web browsing time of up to 16 hours* made possible by its 5300mAh battery, the Philips Xenium W6610 comes with an ingenious Power-saving switch. Even better, its fast-charging feature injects a jolt of energy to your phone when you need it most. Thanks to the W6610’s multi-faceted power management solution, you can deep dive into many mobile adventures and get to all the things you want. The Philips Xenium W6610’s 1.3GHz quad core processor delivers speed and exceptional power for multitasking. For those who love to live life in stunning graphics, photos and videos, the W6610’s huge 5” qHD IPS display delivers panoramic views in vivid colors.
Step up the game with the new Philips W3500. This smartphone equips you with a 1.3GHz quad core processor, a 5.0” FWVGA TFT touch screen, Android 4.2 and dual mode network coverage for heightened mobile experiences. The Philips W3500’s 1.3GHz quad core processor delivers speed and power for the most demanding multitasking environments. Whether you are surfing the internet, downloading a photo album, streaming a high definition video or enjoying a graphic-rich online game, the Philips W3500 ramps up your user experience. A built-in 5 megapixel camera helps you capture life at its best. To sync content across a few Wi-Fi-enabled devices, simply activate WLAN connectivity and set up a personal mobile hotspot on your W3500.
The right touch in the right place is how you make a style statement. Cast your eye over the Philips S308, the newest addition to the Philips mobile family and its beautiful curved design steals your attention right away. But more than that, the Philips S Series’ unique ergonomics means it feels as gorgeous as it looks. Along with its 4” touch screen, a powerful processor and Android 4.2, the S308 promises an outstanding smartphone experience. The S308 aims at targeting the stylish phone consumer with a variety of colors. The phone supports dual sim options and a 5 megapixel camera and memory cards up to 32 GB.
Connect the easy way. Count on the Philips E130 to put work and social life in one place. With its dual SIM standby feature, you can now organize work and family contacts on two separate numbers without carrying two phones around. Better still, switching between two tariffs plans to get the best deals is as easy as ABC. Calls and texts can be sent from both phone numbers at the same time on the E130, making it super convenient to arrange contacts in two groups for easy access or switch Sims for another to maximize air time and reap promotional offers. When you are snowed under with work, the Philips E130’s MP3 and FM Radio features deliver instant access to great tunes and DJ chatters. Its Bluetooth connectivity and 3.5mm audio jack are perfect for enjoying loud music without disturbing others. This phone also doubles as your torch when there is need for torchlight. The Philips E130 supports MicroSD cards of up to 32GB capacity*.
On the occasion of the launch, Mr. SS Bassi, Country Manager, SAARC Sangfei said, “We are glad to enter the Indian market with the latest models of Philips mobiles that are designed to suit the requirements of Indian consumers. India is at the forefront of global technology and is a growing market. With the launch of Philips mobile in India, we aim to offer best-in-class mobile experience at an affordable price. Philips Mobile are positioned at the cutting edge to meet and exceed the demands of the future by leveraging Philip’ s 123years of success and innovation with developing award-winning products and offering superior service.”
•W3500 – Currently available at Rs. 16, 195
•W6610 – Currently available at Rs. 20, 650
•S308 – Currently available at Rs. 8,290
•E130 – Currently available at Rs. 1,960
Leave your comments and let us know what you think of Philips Mobiles India. Will they make it big or will get lost in the list of Android manufacturers?