In the modern times, Valentine’s Day brings only two things come to mind. It is all about love and it’s held in the day. But for people truly in love, the real love begins only at night.
That is when the best love stories are created and told. Thus, Durex decided to host the Valentine’s Night – a night of love where the only thing that speaks aloud is love.
This was achieved through an app titled “Valentine’s Night”. Users had to upload a picture of themselves and their partner. After tagging their partner, they had to get the most likes for their picture.
The most liked pictures would win invites to the Valentine’s Night Party. Participants could also win dinner dates, movie tickets and other prizes.
The app culminated in a happening party that was held on 14th of February, 2013 in Shroom, Delhi. With Gul Panag(@GulPanag) in attendance, the invited couples danced the night away, while enjoying and participating in various couple games.
Mr. Chander Mohan Sethi, Senior Vice-President, South East Asia-Reckitt Benckiser said, “We envision Durex to be the No 1 Sexual Wellbeing brand because as an organization we believe in well being. Durex stands for love and great sex between couples. Durex is the global No 1 brand and in different parts of the world we are working in association with consumer forums, trade organizations and the government. Our vision is to educate and communicate key messages of safe sex, which is extremely relevant in a country like India.”
According to Kanika Mathur, President, Digitas, the agency that came up with the idea, “Durex has always been about love and sex, connecting couples in love but in a fun way. Hence, Valentine’s night is just the platform the brand needs to own. It does add an interesting dimension to the big day.”
TUB Verdict: We were present at the venue and it was simply ecstatic. We ought to admit that we herished every bit of Love, Sex, Durex. It was the perfect venue (Shroom) and the delicacies severed were simply yum! The cherry on the cake was the Durex hamper that had pack of condoms and lubes \m/