Commenting on the association, Vikas Saxena, CEO Nimbuzz said, “Nimbuzz has always believed in creating a locally relevant ecosystem that allows users to tap the endless opportunities of the internet. We are extremely excited about our partnership with Cleartrip for two major reasons. Firstly, the concept of travel bookings on a messaging platform through a chat module is unique and secondly, Nimbuzz Brand Buddies have been accepted as a marketing platform by the travel industry for the very first time. In the recent past, global consumer brands of the likes of Perfetti and Nestle have successfully reached out to their audience through Brand Buddies and I am confident that Cleartrip will also see similar business benefits in the near future.’’
Talking about the association, Subramanya Sharma, Chief Marketing Officer – Cleartrip said, “We are excited to see Nimbuzz extend their innovation to the travel domain, and am sure that our customers will find it interesting to use this service. Mobile is a top prioirty for us, and we are always finding new ways to reach out to consumers to use our mobile products, and happy to see platforms like Nimbuzz trying to help us in that objective.”
Nimbuzz Brand Buddies have been a successful platform for brands to reach out to their audience. These Buddies appear as regular contacts on the chat roster of Nimbuzz users and are available for download from N-World, the internal app ecosystem of the Nimbuzz platform.