Following the tremendous success of the Canvas Spark, Micromax Informatics Ltd., amongst the world’s Top 10 mobile handset brands[i], in partnership with Snapdeal, today announced the launch of the Canvas Spark 2. The launch is Micromax’s yet another attempt to break price barriers for driving smartphone adoption in India and empowering the average Indian consumer with smartphone and mobile Internet access.
Delivering an unmatched experience through a combination of better performance, bigger screen, good battery life and optimal processing power, the Canvas Spark 2 will be available exclusively on Snapdeal at a disruptive price of Rs 3,999/-. Users can register on the Snapdeal website starting 10 am on 23rd September, 2015 by following a simple process and just a few clicks to book their Canvas Spark 2.
Over the last 2 years, Indian consumers have upgraded to smartphones en-masse, primarily driven by a good large screen touch experience, Android OS and the ability to connect to internet on the go through 2G or 3G data connections. Micromax has pioneered the category of offering large displays and the Canvas Spark 2 builds on the same promise by bringing all the three crucial elements together in an affordable package. Leading the feature phone to smartphone movement backed by the 3G uptake, Micromax’s new offering would help take the 3G story across the length and breadth of the country as well as handhold the consumers through this transition with both online and offline support through its 850+ service centres across urban and rural India.
Commenting on the launch, Mr. Vineet Taneja, CEO, Micromax said, “The Canvas Spark proved to be a huge success for Micromax, selling over half a million units in less than two months of its launch. With the Canvas Spark 2, we are yet again reaffirming our commitment to massify the smartphone and Internet usage in the country. Currently, smartphone penetration stands at 12% in the country and 3G adoption is also barely 10%, which presents a huge opportunity to upgrade. We believe that the e-commerce channel is also expanding and the 3-4K category will be the next frontier. Micromax with its strong brand presence and great product offering focused on democratizing technology, has historically cemented itself as the most preferred brand for the mass smartphone segment. With this launch, we are looking at adding a further impetus to this and drive the overall entry into smartphone category.”
“The Canvas Spark 2 is the most affordable 5-inch, 3G, Android Lollipop device available in the Indian market, making it a great value proposition for the consumers. Our association with Snapdeal has been long standing, and we expect sales of Canvas Spark 2 to touch newer heights in the coming weeks, which will further strengthen our leadership position in India”, he further added.
Living up to its promise of a better life, Canvas Spark 2 offers best in class Internet utility and experiences to first time users of smartphones. The Canvas Spark 2 is Google certified, runs on Android Lollipop that allows the users to access full suite of Google apps. Further, the smartphone comes pre-loaded with some of the most popular and utilitarian applications such as Firstouch language solution, Scandid, Kindle, Hotstar, Clean Master, Swiftkey, Snapdeal as well as games to ensure all entry barriers to smartphone adoption are attended to and enable users to start exploring the smart world of mobile Internet.
Quick, Connected and Efficient
The 3G powered dual SIM Canvas Spark 2 boasts of a 1.3 GHz quad core processor packed with a 4GB ROM (expandable up to 32GB) promising exceptionally fast performance, smoother transitions and a fluid experience. Running on the latest Android Lollipop 5.1, it is the most affordable 3G enabled device by Micromax promising great benefits like optimized battery usage, improved application performance, refreshed notification system etc. to the users. Squeezed in that sleek body is the 1800 mAh battery which gives you up to 324 hours of backup on standby mode.
Made in India for India
A large number of the smartphone is manufactured in the local facility here and comes with Firstouch language solution helping users click pictures, search their contacts and enjoy their favorite playlist directly from the home screen in the language of their choice (supports 10 languages) thus simplifying the overall mobile experience.
Better Viewing and Camera Experience
Exemplifying excellent graphic quality, the smartphone sports a large screen 5-inch FWVGA IPS display delivering stunning color consistency and display. Users can also take sharp, clear images with the 5MP FF rear camera and perfect selfies with the 2MP FF front camera making it the best companion for the photo enthusiasts. In addition to all this, the device offers a host of innovative camera functions like the face beauty mode for improving selfies.
The Micromax Canvas Spark 2 is available in Black colour at a disruptive price of Rs 3,999 at Snapdeal. The phone comes with a set of accessories such as charger, data cable, earphones and screen protector.