Lenovo MBG has Emerged as the No. 2 brand both by volume and value in CY 2016 as per IDC Q4 2016, maintains supremacy in the online space in CY 2016.
Lenovo Mobile Business Group has emerged as the number 2 smartphone brand in CY 2016 with 8.9% and 9.8% market share by volume and value respectively, as per International Data Corporation (IDC) India Q4 2016 Smartphone Market Report. Lenovo had launched a lot of product in mid-tier and premium segment, Lenovo MBG continues to grow across segments and has registered a 14.8 percent Year-on-Year growth.
What is Lenovo MBG?
For those of who don’t know Lenovo MBG stands for Lenovo Mobile Business Group (comprising of Lenovo and Moto-branded smartphones). And, India is one of the few markets where both Lenovo and Moto smartphones are available.
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According to the IDC Q4 2016 report, Lenovo MBG maintained its leadership in the online channel by 23% in volume and 23.5% in value market share in CY 2016.
“In just four years of operation in India, Lenovo MBG has been able to create a place amongst the top 2 players in this competitive market. We have emerged as the number one challenger brand in the Indian smartphone market, owing to our customer centric approach and the drive towards real innovation, ensuring that needs across the market segments are catered to. Going forward, we will continue to offer affordable premium experiences in mid-tier mass segment and push for real innovations in the premium segment,” said Sudhin Mathur, Executive Director, Lenovo Mobile Business Group India. “The Indian smartphone market is growing at a fast pace and we see ourselves growing faster than the market,” Sudhin further added.
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