Revofit has received a strategic investment from Marico Limited, a consumer products company operating in the beauty and wellness space, by way of a Shareholders’ Agreement and Share Subscription Agreement announced on 13th April 2018. Marico has agreed to acquire equity shares up to 22.5% of the post-acquisition paid-up share capital of Revofit.
The company has was launched by an entrepreneur, Sunjay Ghai and incubated by AntFarm, the studio incubator founded by Rishi Khiani, Revofit is a holistic health platform that allows users to track and manage their nutritional intake, provides guided work-outs with celebrity fitness trainers and showcases easy to cook recipes from India’s leading Masterchefs. The app engages with users on their fitness journey and removes bottlenecks users hit while reaching their personal health goal. The company has developed an AI-driven engine for a completely personalized experience. The platform also has a curated marketplace of authentic wellness products, fitness equipment and apparels.
Revofit recently launched the first of its offline verticals Hello Green. Using nutrition as a pillar of preventive health care and unique flavors crafted by Vicky Ratnani as the alchemist, Hello Green meals encourage nutrition conscientiousness and move away from the conventional notion of a ‘diet’, and best of all – they’re delivered right to your desk or doorstep. The company plans to introduce a range of healthy FMCG products under the brand. Hello Green is currently available in offline retail stores like Godrej Nature’s Basket, coworking space WeWork, on the Scootsy app and online via its website http://hellogreen.in
Over the years, Marico, through its brand Saffola, has championed a proactive and healthy lifestyle. The Saffola Life Shop is available on Revofit’s shopping section which features a curated list of products. This alliance leveraging Revofit’s integrated platform is yet another step towards strengthening Marico’s healthy lifestyle offerings.
Saugata Gupta, MD and CEO, Marico Limited, said, “I am delighted with the partnership with Revofit, a next generation digital wellness platform. This complements Marico’s aspiration to participate in the nutraceuticals and wellness space. This win-win alliance offers a wider choice to consumers looking to incorporate wellness, fitness and nutrition into their daily lifestyle.”
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