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Fujifilm India announces a strategic partnership for its INSTAX range of instant Cameras with Bollywood actress Anushka Sharma. A sweeping promotional campaign for Instax will be rolled out across social media platforms with Anushka’s participation for four months starting from August 2018 till November 2018.

The Instax has been a global hit in more than 100 countries, with over 30 million units sold. Its quirky design and retro look has helped the brand carve a winning niche for itself. This year holds of great importance to Fujifilm as Instax celebrates its 20th anniversary. The company aims to further explode INSTAX’s awareness through its strategic collaboration with one of the most followed Indian personalities, Anushka Sharma. Anushka’s staggering 45.2 million-plus social media fans an unparalleled influence over the modern youth will surely go a long way to support the product’s popularity. Anushka is one of the most powerful personalities in the country today and she is known for her inherent charm and novelty. She perfectly complements the Brand Attributes of Fujifilm Instax which is indeed a charming product with which one can shoot, print and share an original instantly.

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Commenting on the occasion Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “We are very excited and optimistic to embark on this digital partnership with Anushka Sharma. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). Instax is celebrating its 20th anniversary this year and we will be rolling out many more surprises for our customers in the coming months.’’

“For me, photography is all about self-expression and preserving memories and what can be better than a camera that comes from Fujifilm which has an extensive and profound expertise in photography nurtured over the last 80 years. Instax captures the magic of the moment and seals it in a picture –instantly & serve as reminders of those beautiful memories forever. The most compelling reason to use Instax in the age of digital photography is uniqueness. Once an image is taken, it is truly a one-of-a-kind photo made special with the unique feel of a physical print,” Anushka Sharma commented.

Mr. S.M Ramprasad, Head of Image Capturing, Fujifilm India Pvt. Ltd. added, “Anushka Sharma is undeniably one of the most gifted and accomplished women of her generation and a role model to young women. We are so honoured to have her on board with us for the digital association. In just a few years, her incredible talent has made her one of the most popular actors of all time. Anushka is genuine and fun with an inspiring sense of style, in total resonance with the brand’s positioning. The association with Anushka is in line with our aim to bring in a youthful vibrancy by spreading the joy of printed pictures.”

Within these four months, Fujifilm will roll out a special contest. The winners from the challenge will get an Instax camera along with Anushka’s instant pictures, duly signed by her. More details will be posted on

What do you think of the Instax range of cameras? Do let us know in the comments section below or tweet to us @theunbiasedblog


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