HMD Global today announced its partnership with the upcoming 25th James Bond film, No Time To Die. The film will feature the soon to be announced first-ever 5G Nokia smartphone, alongside other future-proof Nokia phones. In the lead up to the movie release, today HMD Global unveils the first look at their new commercial.
It features Lashana Lynch as Agent Nomi and will form part of the company’s largest-ever global marketing campaign showcasing Nokia smartphones as ‘The Only Gadget You’ll Ever Need’. The advert is directed by BAFTA Award-winning director Amma Asante and inspired by No Time To Die. No Time To Die will feature a range of Nokia phones, forming part of an integrated campaign running across cinema, digital, social, OOH and retail which goes live on 8 March, International Women’s Day.
In the film, Agent Nomi utilizes the range of capabilities of the new Nokia phones portfolio, including the first-ever 5G Nokia smartphone which will be unveiled on 19 March, in plenty of time for No Time To Die, which is coming to UK cinemas on 12 November 2020 and demonstrates portfolio-wide commitment to delivering premium yet affordable experiences to all. Other Nokia phones featured in the movie include the Nokia 7.2 and Nokia 3310.
Juho Sarvikas, HMD Global Chief Product Officer said “Following the announcement to postpone the movie launch to 12 November, we now have a really exciting year ahead of us in the build-up to this much-anticipated release. Few cultural properties place technology at the heart of their appeal quite like ‘No Time To Die’. The film’s commitment to innovation, paired with the amazing technology built into each Nokia smartphone, making our devices the only gadget that anyone – even a 00 agent – will ever need, makes this partnership a real force to be reckoned with.”