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Mi India launches Mi Eco-Active T-Shirt through crowd funding for ₹999

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Mi India, launches Mi Eco-Active T-Shirt, environment-friendly clothing that is exclusively made in India for fitness enthusiasts. Each T-Shirt is made from 12 recycled PET bottles collected from different parts of the country. Eco-Active T-Shirts are breathable, sweat-absorbent and skin-friendly, making it perfect for your daily fitness session.

Commenting on the launch, Mr. Raghu Reddy, Chief Business Officer, Mi India mentioned, “At Mi India, we are cognizant of our responsibility towards the environment and realize the need for an eco-friendly lifestyle. We have actively worked towards creating merchandise that not only offers optimal breathability but is ingeniously designed to reduce waste by using discarded PET bottles to manufacture the T-Shirts that can be further recycled too. In this era of mindful manufacturing, we hope to contribute as much as we can and nurture the environment that has given us plenty.”
Made for our environment.

With an aim to contribute to the environment, Mi Eco-Active Tshirt is Made In India with the yarn of discarded PET bottles. The yarn consumes just 10 litres of water for recycling every kilogram of plastic yarn as compared to a normal cotton T-shirt which takes about 23,000 litres of water to process the same. The T-Shirt also saves up to 70% of carbon emission in comparison to a regular cotton t-shirt and comes with tags embedded with holy basil seeds which can be sown. Mi India has taken this initiative one step ahead by making sure the packaging is eco-friendly too.  Mi Eco-Active T-Shirt comes in a canister packaging which can be used as a pot for sowing those tag seeds.

Mi Eco-Active T-Shirts are soft, skin-friendly and odour free. The recyclable polyester material of the T-Shirt also acts as a quick moisture absorbent, making sure that your T-Shirt is relatively dry even during your intense workout sessions. Made with 100% Polyester threads, Mi Eco-Active T-Shirts ensure premium quality with an advantage of recycling it even further, making it an ideal product for the Indian environment.

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