Bumble introduces new features for a more interactive virtual date. With this new feature, two people can participate in an interactive game over a one-on-one video chat after matching within the app. It would offer daters in India an opportunity to create more meaningful and deeper connections, expanding the app’s portfolio of existing virtual dating options.
Priti Joshi, VP of Global Strategy and Operations shares, “At the beginning of the pandemic, we knew that we were well-positioned to pivot to virtual dating because we already had our Voice Call and Video Chat feature in place. In fact, we recently found that 40% of single Indians claim to opt for virtual dating in 2021. With current restrictions in India, our newest innovations in virtual dating will offer an opportunity for people to engage with each other more interestingly and showcase their unfiltered and authentic selves when chatting on Bumble.”
Further adding, “The way we interact with each other might have changed, but what hasn’t changed is our need for human connection. As more people in India opt for video dates, they are proving to be a great way to form meaningful connections! We will continue to look for innovative ways to help our community get to know each other virtually.”
After two people have matched, they have the option to participate in a newly imagined virtual date through “Night In” by clicking the icon within the chat message. After opting for this feature, both parties will receive notifications within the app for their video date. Once both people are within their virtual game room, they will be presented with a virtual game and an explanation of the rules. Bumble will offer trivia upon launch, and the company plans to expand this feature with new game options and virtual experiences soon.
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