Even with the advent of apps and features like Twitter Spaces, there is no doubt that Podcasts are here to stay. In fact, Podcasters can leverage twitter as a platform and elevate their presence and connect with more people. Honestly, Podcasts and Twitter are very similar in terms of how they both offer insightful, fun and honest conversations on a variety of topics from music, sports, history, literature to career, relationships, pop culture to just about anything. Therefore we have created this Podcasters Guide for you folks.

I’ll be honest since I joined twitter @nikhilchawla in 2007, there is no other social media platform I care about. The kind of information, engagement and resources you get on twitter, it is unmatchable.

So as a Podcaster, your listeners want to hear from you, irrespective of whether you are an editor, producer or host. They want to stay connected, talk about their favourite shows and Twitter gives podcasters many creative opportunities to engage with the audiences.

If you’re a podcaster, follow these simple yet impactful tips to strengthen your connection with your listeners with the help of this Podcasters guide:

1. Use your followers or audience on Twitter to source your content

You can reach out to your listeners and request suggestions or feedback for your upcoming projects during the planning phase. As a Podcaster, you can use twitter for story inspiration, sourcing, or just for feedback.

Pro-Tip: You can initiate a Twitter Space to interact with their listeners. Spaces is a new way to have live audio conversations on Twitter in an intimate environment.

2. Introduce your new podcast to the world

Creating and launching a podcast is no easy feat, so make sure you tell your followers about it in advance and be sure to Tweet about it on the day it launches. You can Tweet the link to your podcast episode, which will also help drive new listeners directly to your website.

Pro-Tip: You can use both video or audio formats to give your Tweet more stopping power in your followers’ timelines. iOS users can share audio snippets from the podcasts with the help of Voice Tweets to entertain fans and share a preview of their work.

3. Mention the host and/or studio in your Tweet

You can mention relevant stakeholders in your Tweets to connect them to the conversation. It also creates an opportunity for them to reply or Retweet the content, further extending your Tweet’s reach.

Mentioning the host, producer, studio, or sponsor also makes your Tweets more informative. This will help you to not only endorse the other relevant parties but will help you provide an easy way for listeners to learn more about them.

Pro-Tip: You can ask the person you are mentioning, such as the host or producer, to either Retweet or Retweet with a comment of your original Tweet to get maximum exposure.

4. Use one specific hashtag when Tweeting about your show

Hashtags are great for both connecting conversations and promoting discoverability. You can use your own custom hashtag to announce a new season, on your launch day, to highlight weekly episodes, share the finale, and even Tweet after the season ends. Hashtags make it easy to tune back into the conversation around your show.

With the help of these tips, you can create your own podcast hashtag:

  • Make it easy to remember
  • Ensure it is easy to spell
  • Research how it’s being used already
  • Avoid using all caps
  • Don’t include contractions

Pro-Tip: You can create your show-specific hashtag during the planning phase of your new show, and have your team Tweet the hashtag near the launch day.

5. Reply to fan questions

Developing your audience base begins with connecting with them. You can start a conversation on Twitter by replying to a listener’s Tweet. Replying to a question makes your fans feel heard and valued.

Pro-Tip: You can include a link to your episode while replying to a listener’s question about any of the shows.

6. Cross-promote other podcasts

There’s nothing worse than finishing your favourite podcast and being left with nothing to listen to next. You can solve this problem by endorsing your favourite listen, or other shows from within your podcast network. This is a great way to share the love and inform listeners about what’s airing or premiering in the coming weeks. You can even support a new podcast by mentioning their username, including an image of their cover art, or sharing a link to their podcast platforms.

Pro-Tip: You can create a plan or content calendar with other podcasts within your network to promote each other.

7. Tweet about bonus episodes

Besides the premiere, weeklies, and the finale, you should also Tweet about the bonus episodes. If people haven’t yet subscribed to your podcast, you would like to make sure they are aware of any new or unscheduled episodes you are releasing.

Pro-Tip: Plugging the link to subscribe to your podcast never hurts! Include it so listeners know how to always get your podcast delivered to their phone, especially the bonus episodes your fans may not be expecting.

8. Create and share an audiogram

Audiograms are short, captioned audio files with either a static or dynamic video that can be made with video software or apps. This format couldn’t be more perfect for helping podcasts stand out on Twitter, and lets the most powerful parts of your episodes shine.

Pro-Tip: Make and Tweet a few audiograms per episode to promote the show. Select a quote or sound bite from the episode that will drive the most curiosity.

9. Resurface old yet awesome content

Fans want to be reminded of your episodes — old and new. You can reshare your successful episodes weeks, months, or even a year after they originally aired to highlight your favourite interviews and keep your podcast in people’s minds between seasons.

Pro-Tip: To do so, you can go through your episode archives for content that performed well within the last year and use that may be for your next #ThrowbackThursday Tweet!

10. Lastly, while on the service, have some fun with emojis since they are a great way to make Tweets more visual, and thus are more eye-catching.

So do let us know if any of these steps from the Podcasters guide were useful for you in the comments section below or tweet to us on @theunbiasedblog


By Nikhil Chawla

Social Media Evangelist | Gadget Guru | Model | Photographer | Ex- BlackBerry Boy - Now iOS | WP8 | Droid. Founder and Chief at ‘The Unbiased Blog’. I breathe in WiFi zone, prefer LTE over LIT. Ex MSFT, MCP, A+ and coder. I like news to be served to me on twitter.

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