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‘Frozone’, a frozen food home delivery service

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WESTCOAST Group, a leading frozen food products distribution company in Indian retail market has now announced its new unique offering – ‘Frozone’ – a multi-product multi-brand frozen food product online Store, offering convenient home delivery. It’s the first time in India that such a frozen category focussed service has been launched.

Offering a wide range of frozen products spanning seafood, ice-cream, chicken finger foods, Indian breads, the store retails products of leading brands such as Baskin Robbins, Cambay Tiger, Kwality Walls, Zorabian Chicken, Ice Cream Works, Kawan, McCain & Frish to offer a multi-category package to its customers. Adding more product categories and brands is been actively looked into to offer a good choice to the customer.

With its proven experience in handling and managing effective distribution of frozen food products, WestCoast believes of it offering a great value-proposition to its customers. The USP being ‘frozen food, delivered frozen’ it’s but natural that all the products are guaranteed to be stored and transported at -180 Celsius, till its delivered at your doorstep, to ensure that the quality is maintained.

Speaking about the launch Mr. Rahul Kulkarni, Director, WestCoast Group said, “attempts are been made by a few e-retailers to deliver frozen food products to end consumers. Realizing the adverse impact the brand is subjected to owing to non-adherence to established practices of handling frozen food, it was felt that we should bring-in our experience and expertise to the growing e-retailing business in the Indian market. We are confident of breaking new grounds with such an initiative, with it being the first such venture in the country for frozen food focussed online store and free home delivery”. “Convenience – of ordering, shopping and delivery, is top-most on the mind of today’s customer. We intend to offer major convenience factors at every stage of the customers buying effort, to make frozen food shopping a most stress-free experience. This effort can be termed as a good combination of our expertise, our products, great offers and leading brand partners across frozen food categories. It’s just a phone call or a click away to delight our customers”, according to Mr. Shivam Gupta, Director, WestCoast Group.

The service has been launched in Mumbai and will be rolled out to other Metro cities in the coming months. Whether it is Honey Nut Crunch, Very Berry Strawberry or Missisippi Mud– there is something for all lovers of Ice creams, Potato fries, Seafood, Chilli Garlic Bites, Cheese Jalapeno Nuggets, will keep one salivating for more. Those who don’t enjoy cooking but want yummy dishes that are ready to eat can choose from a range Paratha and Seafood that can be ordered 24 x 7 online or by phone.

For more information log onto www.frozone.in or 022- 67806780.

Delhi-London-New York is where I spend most of the time shopping, if I am not visiting fashion stores than I am busy clicking pictures and blogging about fashion, food and lifestyle. I am an Instagram addict, you can follow my fashion trends on The Unbiased Blog and write to me if you want me to review your product.

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