Samsung India achieved volume market share of 42.9% and value market share of 51.2% in the tablets category in 2014, according to market research firm GfK.
“It is quite obvious that Samsung continues to be the clear leader in the tablets market in India. We are the number one choice of the Indian consumers,” Mr. Asim Warsi, Vice President, Marketing, Mobile Business, Samsung India Electronics Pvt. Ltd., said.
In the October-December 2014 quarter, Samsung continued to lead the market with innovative and exciting offerings. The Company’s volume market share in the tablets segment during the period was 40.6%, while the value share was 49.0%.
“In fact, our syndicated research shows that our volume market share in the fourth quarter is more than the combined market share of the next four brands. The volume share of Samsung tablets for the year was nearly five times more than the next player, while the value share was three times bigger,” he added.
GfK data is based on actual sales.