Last year in January OnePlus opened its first ever Experience store in Brigade Road, Bengaluru. Today the company has announced their first authorized offline store in Irla, Vile Parle (West), Mumbai. This store will offer OnePlus users in Mumbai a chance to experience and purchase OnePlus products. The store is part of the company’s focus on creating more offline touch points across key cities in India to allow users to experience the phone sales. To celebrate the grand opening of the OnePlus Authorized Store in Mumbai, the early birds will get a free Bullet V2 earphone on the purchase of any OnePlus smartphone.The offline expansion is driven by the need to be able to reach out to more users and efficiently complement its online-only business model. In September last year, OnePlus partnered with select Croma stores to provide easy access to OnePlus products at a conveniently located store for its users. The new ‘OnePlus Authorized Store’ in Mumbai is the yet another step o provide the best possible in-store experience to the OnePlus community. The maiden store in Mumbai will enable customers to experience OnePlus phones first hand, use, and test the device thoroughly before buying it. Earlier last year, the brand launched its flagship Experience Store in Bangalore. The Experience store in Bangalore is a hub for the OnePlus community to not only experience the product offerings but also come together to collaborate, share new ideas and learn.
Commenting on the new ‘OnePlus Authorized Store’, Vikas Agarwal, General Manager, OnePlus India, said, “Customer satisfaction has always been at the core of OnePlus’ strategy. The new ‘OnePlus Authorized Store’ is designed to complement our online first business strategy and also attract new users while serving as a destination for our fast-growing community to experience and purchase OnePlus products.”
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