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Opera Ads Announces New Ad Units to Improve Online Business Interaction

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Opera Ads, an online advertising platform that seamlessly integrates into the Opera product portfolio and its 350 million global users. The company has recently announced the addition of new ad units that will help advertisers increase engagement with their target audiences and maximize the performance of their online campaigns.

In traditional online advertising, marketers tend to redirect users to a landing page where they need to navigate a number of clicks to reach a call-to-action button for what they need, such as contact information, online chats, or just the phone number of a business.  But, these are often not integrated with apps or phone functions, forcing the user to copy and paste numbers and email addresses, or memorize a phone number and a code to be able to complete the desired action.

Opera announces Opera Ads in India

The new ad units in Opera Ads are seamlessly integrated with apps and smartphone functionalities, removing the amount of clicks needed and improving the experience of both the advertiser and the user. This means that people no longer need to remember phone numbers or copy and paste email addresses or annoying codes to get the information or service they need.

Ad units are automatically integrated with popular services such as WhatsApp and Facebook Messenger and allow interaction through formats like USSD, SMS messaging, or via phone calls.

Opera has set new growth plans worldwide by expanding its product portfolio beyond mobile applications and introducing new innovative online marketing platforms such as Opera AdsOLeads and OList. With this strategy, Opera plans to maximize the online visibility of millions of businesses and continue the expansion of its online marketing platforms worldwide.

Fell in love with Android OS from the day I bought my first Smartphone in 2013. A budding Android Developer. Love to write about Android, Tech, and Smartphones. Technology enthusiast addicted to my smartphone, I love clicking photos with my smartphone, traveling and listening to music. Currently using a OnePlus 6T and Ticwatch S.