Flipkart recently announced that it has signed a first of its kind Memorandum of Understanding (MoU) with Director General – Employment & Training (DGET), Ministry of Labour and Employment, Govt of India, to help Indian MSMEs leverage the online marketplace platform to scale their businesses by supplementing their employee requirements and upgrading their skills. This unique partnership will assist Flipkart’s mission ‘Flipkart Kaarigar ke Dwaar’ initiative whose objective is to identify a large number of prospective employees that are required for the growing industry. Flipkart in consultation with DGET will develop specific training modules as well as train the trainers. The modules will be used to train the prospective employees needed by Flipkart or its Business Partners.
Mekin Maheshwari, Chief People Officer, Flipkart said, “”We want to change the paradigm of growth by partnering with the government to be an enabler of responsible, sustainable and inclusive growth in rural and urban India. Training is recognized as an important tool for developing the online capabilities of MSMEs. As part of our – Abhiyaan: ‘Flipkart Karigaar ke dwaar’, we are delighted to partner with DGET to assist entrepreneurs to scale their business manifold, evolve as successful online marketplace players and establish their brands in this endeavor”
Flipkart and DGET will impart training towards introduction to e-marketplace, basics of selling, photography, cataloging, accounting and online payments, online merchandising, importance of online and social media marketing, use of data analytics, packaging, logistics, order and returns management, warehousing and handling customer communication. After the successful completion of training program and due assessment, this skilled manpower will be awarded a certificate from the Ministry of Labour, Government of India and be employed by Flipkart or its Business Partners.
From Pochampally sarees and Madhubani paintings to collapsible wooden furniture and tussar silk kurtas, with the association with FISME, Flipkart will be selling products made from traditional techniques and hand-based processes on its website. From shipping the goods to the buyer to handling the returns, Flipkart will take care of everything so that MSME and artisans do not have to step out of their homes to be a part of this business. Design experts appointed by Flipkart would be providing real-time expertise to NCDPD on the quality of products, and big data analytics by Flipkart will help the small manufacturers swiftly gauge changing consumer tastes and fluctuating seasonal demands to minimize inventory pileup. Flipkart believes this move will put the country’s manufacturing industry in a different orbit by reinvigorating the rural economy.