Flipkart, India’s largest e-commerce marketplace, announced India’s first ‘Readathon’ campaign to celebrate its 2nd eBooks anniversary from 14th – 29th November. The objective of this campaign is to encourage the habit of reading amongst customers with special focus on eBooks.
Flipkart Readathon is focused on inculcating, celebrating and reinforcing the reading habit in the country. With 15 exciting titles lined up by Flipkart, this challenge will engage and recognize the fastest readers of the country through a great contest and amazing prizes every day starting 14th November.
Readathon Challenge – Categories
· Everyday Quiz – 1 eBook, 1 Winner & Rs.10,000 prize everyday -Under this category, there will be a list of 15 books (previously announced) on the platform. Customers have to buy and read the book assigned for that day. At the end of each day, a question will be asked from the ‘book of the day’ and one lucky winner stands the chance to win a prize of Rs.10,000. On the last day of this challenge there will be a mega-quiz.
· The Ultimate Reading Challenge -15 eBooks, 10 winners & upto Rs. 2 Lakhs worth of Prize –Under this category, participants stand the chance to win up to Rs. 2 lakhs on the final day of the challenge. Participants will have to answer questions from all the 15 eBooks listed till then to win amazing prizes by the hour.
Commenting on the Flipkart Readathon challenge, Gaurav Gupta, Director – Retail, Flipkart said, “We are delighted to announce this exciting reading challenge for our customers. With this, we will be the first e-commerce player to introduce the concept of Readathon in India. We are always looking for unique ways to engage with our customers and this Readathon is not only innovative but also a great way to encourage reading habits amongst people.”
Customers can log on to the eBooks homepage to participate in the Readathon challenge.