Gearing up for the eighth season of the most awaited tournament of the year – Indian Premier League, Kings XI Punjab has announced HTC, the telecom giant as an official principal sponsor for IPL 2015. HTC will occupy the right chest position on Kings XI Punjab’s playing jersey. This association will take ahead, the brands existing relationship, which was established during the Champions League T20 2014.
Announcing the tie-up, Mr. Faisal Siddiqui, Vice President & Country Head, HTC India said, “We are thrilled to extend our partnership with the Kings XI Punjab, which has emerged as one of the most stimulating and renowned teams in IPL. The year 2014 was very impelling for us where we managed to perforate the mass market, yet retaining the ‘premium’ and ‘innovation’ element in all our products and designs. With a strong vision in mind and this trustworthy partnership, we are confident that we’ll be successful in our Pursuit of Brilliance. We see this as the beginning of a longer and bigger association with the Kings XI Punjab in the years to come.”
On HTC being an official principal sponsor, Fraser Castellino, Chief Operating Officer, Kings XI Punjab, said, “HTC is a globally recognized brand and revered as a leader in technology and innovation and we at Kings XI Punjab are delighted to partner with them again. Both KXIP and HTC have the potential to take on the world. HTC will be occupying the right chest position on the Kings XI Punjab playing jersey for IPL8. We look forward to this partnership and hope it grows from strength to strength.”
The Kings XI Punjab-HTC partnership has been stitched together by Creatigies Communication, an independent, integrated marketing agency working across multiple platforms i.e. Sports, Fashion, Entertainment, and Media. “Long-term partnerships work best for both the brand and the team, where they draw from each other’s strengths. We are glad to see this association continue and grow” said Navroze D Dhondy, Managing Director, Creatigies.
Both the brands have similar synergies and represent youth and vibrancy and thus the partnership is strategically significant in further connecting with the fans / users effectively.