All of you would agree that we have come a long way when it comes to doing things online. In the last decade, getting online was mostly about chatting on ICQ or Yahoo Messenger; searching for information on the web or writing emails. But now everything is online – your identity, your dinner, your date, movies, shopping. Well the list is practically endless for the things we do online. But shockingly, there are still a lot of people/business’ that are still not online.
For a person like me, whose livelihood is being online(Blogger & Digital Media Consultant), the number of people/business’ still not online is staggering. According to a recent study, 91% of consumers look online for local goods & services and 56% do not trust a business without website. Whether your company offers products and services in the traditional manner or not, one point stands evidently clear – not having an online presence can prove disadvantageous to a small business’ overall brand, reputation and revenue. Statistics show that businesses that actively engage customers online can expect to grow 40 percent faster than if they did not. In fact,
- 97 per cent of consumers use the Internet to research products or services in their local area
- 90 per cent use search engines
- 48 per cent use Internet directories
- 42 per cent use comparison shopping sites
In know people who still make excuse like – I don’t have the time and money to invest in a website or online presence ; I don’t have the technical know-how of things etc. But they forget that getting their business set up online is taking action that will benefit them, help their customers and set their business up for the future.
The 5 major benefits of creating an online presence are:
And contrary to what you may believe, creating an online presence is actually simpler than you may realize. There are several different options that your company can utilize at any time, like branding your company email, redirecting to a social media page, or developing a website. Certainly, this flexibility is of great benefit since it allows you to build your business’ online presence at your own pace.
We @theunbiasedblog would love to see everyone online so get your business online today. Search your domain name here.