One of India’s popular messaging app, Hike has launched personalized sticker packs for over 500 colleges across India. These stickers will be available for download in the sticker shop within the app on both Android and iOS from 12 September 2017. Also, the company aims to create for over a 1000 colleges by 2018.
A social experiment was conducted across 18 colleges in Delhi, Bangalore, Pune, and Ahmedabad to learn about the youth behavior and how to enhance the product experience. Special sticker packs were created for each of these colleges. It became an instant rage with the college students and engagement went up by over 40% and multiple new groups joined Hike across cities. Above all, our team received hundreds of requests from other college students for localized and specific stickers for their colleges, said the company.
A large percentage of the Hike users are between 18-21 years in college. The college sticker packs make the conversations more personal. It also adds to a sense of pride and a sense of belonging to their college and the groups that they are associated with. Every college is defined by its favorite food, iconic characters, buildings and other colorful references. The Sticker Team at Hike has designed sticker packs to give the users a way to express college culture in their conversations with peers and in their groups.
The Spokesperson at Hike Messenger said, “College life is a very special and memorable time for the youth. They make multiple friends across many groups. I am really excited about our hyper local strategy with colleges. Stickers are a hugely popular means of expression by the youth. And these special stickers will make the experience so much more personal for our Hikers. We plan to introduce sticker packs for several thousand colleges across India before the end of the year and our teams are working round the clock to make this happen”.
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