Twitter India launches social initiative #BloodMatters

As part of its 12th birthday celebration, Twitter India today launched a social initiative called #BloodMatters aimed at driving more awareness for blood donations in India. Blood Donors India (@BloodDonorsIN), a voluntary blood donation helpline on Twitter, is the first partner for the #BloodMatters initiative.

According to a report by the WHO, only 9 million blood units are available annually in India, against a demand of 12 million units. Twitter is expanding the reach of the helpline through Twitter Lite (, which provides more data-friendly access to real-time information exchange on blood donations across India. Twitter will also promote @BloodDonorsIN as part of Twitter’s #Twitter4Good philanthropic mission.

People can request for blood donation simply with a Tweet to @BloodDonorsIN with their location hashtag, blood type, mobile contact and Twitter handle. People interested to help can follow @BloodDonorsIN and respond or retweet requests for help. Twitter will be supporting the implementation of an automated response solution to scale the operations of @BloodDonorsIN, currently run by a group of volunteers. Twitter will also amplify the real-time communication efforts of the handle with verification, promotion on Twitter, and use Twitter Lite to connect@BloodDonorsIN with people across the entire country, from the metros to rural India. Twitter Lite is optimized for speed with up to 30% faster launch times, reduces data usage up to 70% with data saver mode, and takes up less than 1MB on mobile devices.

With #Twitter4Good, Twitter’s mission is to make the world a better place by harnessing the positive power of Twitter. The platform aims to scale up the volume of blood donation conversation in India, the number of donors, and work with partners that can ensure safe, screened blood can reach those in need in time across India.

Balu Nayar, the founder of Blood Donors India (@BloodDonorsIN), said: “Twitter is the fastest platform where information exchange on blood donation takes place.Over the years, @BloodDonorsIN has accumulated over a million Twitter followers who have sought help, want to help or have been helped. The goal of the collaboration is to extend the benefit to a larger audience by creating more awareness for blood donation requests and scaling operations of@BloodDonorsINthrough this initiative.

Have you ever donated the blood? Drop a comment and let us know, follow us on Twitter for more news and updates.

Fell in love with Android OS from the day I bought my first Smartphone in 2013. A budding Android Developer. Love to write about Android, Tech, and Smartphones. Technology enthusiast addicted to my smartphone, I love clicking photos with my smartphone, traveling and listening to music. Currently using a OnePlus 6T and Ticwatch S.


  1. what a great initiative by #Twitter it will definitely help everyone 🙂
    thanks team for sharing this great news.

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