Airtel is one of India’s most popular network operators in the country, today they have announced a new initiative in partnership with Amazon. Amazon and Airtel have deepened their relationship by enabling Amazon Prime membership benefits for Airtel prepaid customers.
As part of its AirtelThanks program, which exclusive benefits to Airtel customers, today the company launched a new prepaid bundle at INR 299 to offer 28 days of Amazon Prime membership at no additional cost along with 2.5GB data/day, unlimited calls to any network and 100 SMS/day. Amazon Prime membership is also available to Airtel Infinity Postpaid Plans customers at no additional cost.
Smartphone customers recharging with the pack will get access to all Amazon Prime benefits that include the best of entertainment and shopping: Prime Video, Prime Music, and unlimited free fast shipping on millions of items along with early and exclusive access to deals on Amazon.in.
Further, Airtel customers with the new prepaid plan can enjoy unlimited video streaming anytime, anywhere of premium movies and TV shows on Prime Video across Hollywood, Bollywood and Indian regional movies, top TV shows, stand-up comedies, and kids programs. Airtel customers can buy this pack online on AirtelThanks app, airtel.in, Amazon.in and Amazon Pay or the nearest Airtel retail store. The Amazon Prime membership can be activated through AirtelThanks app.
Steps to activate Amazon Prime membership after purchasing plan:
- You get an SMS from Airtel to download the AirtelThanks app
- Download the Airtel app and click on the “Activate Prime” banner on the app homepage
- Login to Amazon from the AirtelThanks app with an existing Amazon account or by creating a new one and your Amazon Prime membership will be instantly activated.
Commenting on the collaboration, Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said, “#AirtelThanks has been a hugely successful customer initiative and one of the key asks from our customers was to bring Amazon Prime to the prepaid segment. We are delighted to make this happen with our new prepaid bundle, which is a very powerful proposition. Also, with India being a predominantly prepaid market, we are excited to work with Amazon to bring the convenience of the Prime program to so many more customers across India. We will continue to scale up #AirtelThanks through partnerships and will bring some very exciting innovations to the market.”
Gaurav Gandhi, Director and Head, Business, Amazon Prime Video India said, “Prime Video continues to entertain and delight customers across the country. We are thrilled that with the INR 299 Airtel prepaid pack, we will expand the reach of Prime Video to an even larger base of customers , who can enjoy Amazon Originals and blockbuster movies on a screen of their choice – be it their mobile device or the television in their living room.”
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