In an effort to support small businesses as they look to get back to business, Instagram has announced the rollout of the food order sticker in India. The sticker will help businesses from the food industry stay in touch with their customers and allow customers to support their favourite businesses too.
Small businesses are an important part of the Facebook and Instagram community, and many are facing immense challenges – including in the food sector – during these times. As the restrictions from the lockdown lessen, the food industry is looking for ways to get back to business, with heightened consumer sensitivity. On Instagram, this is happening with the use of Live’s for home cooking lessons and by sharing Stories of community relief efforts. Businesses can now share Instagram’s new food order sticker on their Stories, and people can tap to place their order through the Swiggy and Zomato website.
Nitin Chopra, Industry Head – E-commerce & Retail, Facebook India, said, “At Facebook, we understand that small businesses are the backbone of local communities and bring people together. We want to do our part in helping them stay open, keep in touch with customers, and be informed on how to navigate this crisis. For the food industry in particular, we’re rolling out the food order sticker which will aid order discovery and spur engagement, and we’re glad to have partnered with Swiggy and Zomato for the same. We’ll continue to work on features that make it easier to support the small businesses you care about.”
Srivats TS, VP Marketing, Swiggy, said, “Supporting the small business ecosystem, especially the restaurant business which is severely affected, is a huge priority for us. As physical distancing continues and businesses innovate with online models, features like the food order sticker from Instagram will aid engagement between customers and their favourite food businesses, and ideally have a positive impact on increasing online food delivery order volumes.”
Sandeep Anand, CMO – Growth Marketing, Zomato, said, “At Zomato, we are focused on the overall development of the food delivery sector and have been working with restaurants to design different growth models. Instagram’s food order sticker will not just help restaurants introduce themselves to more customers, improve their engagement but also add a new growth avenue for their business.”
For restaurants, how this works:
- Businesses should have the latest version of the app and use an Instagram business or creator account
- They can add one of our partner’s links (Zomato or Swiggy) for food orders to their Instagram profile
- They can then share these links to their followers by using the ‘Food Order’ sticker in Stories, or share on their Instagram Profile with the “Order Food” button
For consumers, how this works:
- When people see options for food orders, they can tap to make the purchase through Zomato or Swiggy’s site
- To spread the word, people can reshare the stickers with their followers
This new food orders sticker is a part of Instagram’s ongoing efforts to safeguard and support small businesses during COVID-19. Earlier this month, Instagram also launched the Support Small Business sticker to help businesses reach new customers and stay connected to the people that they serve.