Timex Group, one of the world’s largest watch manufacturers, has announced the launch of its first fashion fitness bands in India today. Built to serve as a smart companion for our day to day lifestyle, the Timex fitness band features an Alloy case, a stainless steel Mesh band as well as a silicone strap.

It has been created with a vision of supporting consumers to improve the quality and productivity of user’s lives, the fitness band comes equipped with intelligent features like a 2.4 cm colored full touch display, 5-day battery back-up, Activity Tracking, Music Control, Heart Rate Monitor and notification alert. It is also available in two exciting and stylish color variants – Rose gold and Black in Stainless Steel Mesh Band and also in black Silicone Strap.

 Commenting on the launch, Mr. Ajay Dhyani, Head- Marketing and E-Commerce, Timex Group said, “We are thrilled to announce the launch of our first-ever fitness band in India. At Timex, we always strive to bring cutting edge technology to our customers at a relatively affordable price. This fitness band is the latest example where we are pushing the boundaries of innovation and providing Indian consumers the opportunity to own high-quality band which they can wear anytime- whether it is a formal get-together, a business meeting, or any outdoor activity.”

Priced at Rs.4,495, these fitness bands are now available on https://shop.timexindia.com/ and other authorized Timex retailers partners.