FindYogi had launched a fresh interface in June this year with the mobile and tablet category. The web application helps make decision making easier by cutting through all the technical jargons and quantifying every product under the Feature Score. Additionally, the application uses proprietary data analysis system to suggest if the current price of a product is justified as compared to peers. The new category is on the lines of adding more standard product categories.
Naman Sarawagi, CEO of FindYogi said, “We have been able to launch this category in flat 2 weeks of work. This is a big proof of our strength to move fast. We intend to launch couple of more categories in the consumer electronics space over the next few months before moving into other product domains.”
The laptops category has been launched with a catalogue of 400 products. These products are analysed for about 100 technical specification points. The catalogue size will be expanded and there will be more refinement in data over the next few days.
Naman Sarawagi further added, “With so many options for the consumers a process like buying a new product becomes painful, when it is should rather be a pleasurable activity. With our smart scoring, extensive filters and an exhaustive price comparison system, buying laptops will be easy and fun.”