Flipkart announced the launch of its home category today.
With over 5 lakh products and 1000+ brands – all available at Flipkart.com, this category will offer an exhaustive selection under furnishing, décor, lighting, household items and DIY tools to customers.
Aiming to be the destination for end-to-end home styling solutions, Flipkart’s new category will offer a range of national and international brands at great prices.
Flipkart marketplace, which has the most extensive network in the country, will provide an avenue for artisans and entrepreneurs in the home space to reach out to a wider audience base with a huge range of new-age, contemporary and ethnic products.
What can customers expect from this category?
- Exclusive introductory offers on top of the line brands like Bombay Dyeing, Portico, Bosch, Prestige, Hawkins, Philips, Eveready etc.
- Extensive range of items like furnishing, glassware, marble items, cotton and steel/bronze products
- Authentic and high-quality products directly from manufactures in different regions – Jaipur, Salem, Tirupur to name a few
- Five lakh products and over 1000 brands across all household categories including furnishing, décor and lighting
Commenting on this, Ankit Nagori, SVP- Marketplace, Flipkart, said, “Currently the online home market stands at Rs.1400 crore – and this is one of the categories that has a lot of potential, but has been largely untapped by e-commerce players. We intend to be the ultimate destination for home product shoppers, offering buyers a unique shopping experience, enabling them to browse, compare, review and make purchases effortlessly.”
Ankit further added, “We will be introducing additional products in this category very soon which will enable us to further expand our offerings to our customer base. Backed by our superior supply chain capability, we are positive that we will transform the way shoppers indulge in this category.”
Leveraging Flipkart’s logistics, sellers will be able to reach to all parts of India and customers will be able to get authentic products from every region in India.