Canon has announced the launch of its pioneering and extensive project ‘Future Broadcasting’. The project is being rolled out in association industry experts in the domain, including Avid/Real Image (a division of Qube Cinema Technologies), Western Digital and LiveU, among others.
The activities planned under the aegis of the campaign are workshops and events, designed to give hands-on experience on products like Cinema EOS C200, Cinema EOS C300 Mark II and XA 15 & XF 405. The goal of this project is to get industry professionals demonstrate the workflow of these best in breed solutions, confirming that these solutions will lead the forthcoming trends in the Cinema and PRO DV segment. The demonstration would be organized for target audiences, including English News Gathering, News channels, Regional Channels, GEC, Film Institutes, Defence, Documentary genres etc. The inaugural event of the project was held in Guwahati on the 22nd of January, followed by Imphal on the 24th of January. Next session would be held at Bhubaneswar in February.
Commenting on the growing trend and demand for better solutions in Cinema and PRO DV segment, Mr. Kazutada Kobayashi, President and CEO, Canon India,said, “With innovation embedded deep in our DNA, at Canon we believe in staying ahead of the approaching trends. With digital and social media emergence, video consumption has significantly increased over the past few years. Addressing our customer’s growing requirement in this segment, we have forayed into the mainstream cinema business. ‘Future Broadcasting’ is an exemplary endeavor to connect with our customers across geographies. Starting from Guwahati and Imphal, we will be continuing this campaign across other geographies like Bhubaneswar, Kolkata, Jaipur, Bhopal, Coimbatore and Bangalore. We aim to make our solutions easily accessible to the aspiring masses, thus staying true to our commitment of customer delight and regional penetration.”
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