Vivo has been one of the few smartphone brands in India that have been there for a while and been selling their smartphone both in the offline and online market successfully for the past few years. The company has been launching budget, mid-range smartphones under V, Y series and also announcing flagship smartphone like Vivo Nex. Vivo is also the main sponsor for the Indian Premier Leauge.
Thanks to all the effort by the Vivo India, the company has emerged as the fastest growing brand with 119% Y-o-Y growth as per the latest Counterpoint Q1 2019 report. This growth is despite India’s overall smartphone shipments growing at a mere 4% YoY. The report states that Vivo’s expanding Y-series portfolio along with the launch of the V15, accompanied by aggressive consumer engagement campaigns (around IPL) drove positive consumer demand. By launching devices in both the less than 20K segment (Y series) and the 20k plus segment (V series), vivo was able to secure the third position with 12% market share in Q, 2019, compared to 6% in Q1, 2018.
vivo has also announced that the recently launched vivo V15 Pro became the fastest selling smartphone in the V series and receiving an overwhelming response from consumers during its first week of sale on both offline and online channels. vivo entered the India market in 2014, this year vivo will be completing five glorious years in the country and will continue to build a strong foundation to create a successful long-term brand in India and continuously bring value proposition products backed by an aggressive marketing strategy.
Sharing his thoughts on the accomplishment, Mr. Nipun Marya, Director-Brand Strategy, vivo India said, “We thank the Indian consumer for continuing to instil faith and confidence in our products which has led to this phenomenal growth of more than 100%. vivo products like the Y83Pro, Y95, V9, V9 pro, V11, V11 Pro, V15 and V15 Pro have delivered exceptional consumer experience in their respective price categories. It is a matter of pride to have been able to report strong results, which further testifies our commitment towards the Indian market. Love India. Love vivo. ”
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