NAU!, a leading and renowned Italian Luxury eyewear brand, marks its foray into India with its first flagship store in Gurgaon, Haryana.

Established in 2005, NAU! is the first Italian brand with its own stores across the globe. With a work force of 500 people, the brand has over the passage of time progressed to 90 stores that are located in most sought after cities of Italy and other parts of the world.With NEW COLLECTIONS EVERY 2 WEEKS ALWAYS IN LIMITED EDTIONS, NAU! aims to offer styles that are trendy while offering a unique shopping experience.

The colorful, funky, and quintessentially NAU! range includes both sunglasses as well as optical frames. All the collections meet the highest quality standards, and sunglasses provide 100% UVA/UVB sun protection. Without any iota of doubt, NAU! is the only eye wear brand that launches new frames and sunglasses collections every fortnight.

In all the things made in NAU! the brand is aware of the responsibility towards the future generations. Together with its clients, NAU! undertakes the responsibility for a sustainable development with concrete actions:

  • Production of recycled plastic eyewear collection with 96%of recycled plastic per frame
  • reduced/eliminated of all unnecessary packages
  • Shop furniture partially produced with recycled materials
  • NAU! has obtained the environmental certification UNI EN ISO 14001:2004

Mr. Rajender Sharma, Founder of Trinity Group – Master Franchisee for NAU! in India, comments”For  someone like me who’ve had a humble beginning, I believe that customer satisfaction is  the most important element to make anything successful. When I met the founders of NAU!! I could feel the passion and enthusiasm in what they do. We believe that NAU!! has a bright future and we will put our efforts to make it huge success in India, as it is in Italy.

NAU India

Mr. Vaibhav Sharma, Director of Trinity Group – Master Franchisee for NAU!in India, says, “Being unique is always desirable and NAU!! has made it an innovative retail format . India having the youngest population of the world is a great market and we believe that we can offer the best products to meet their needs.Our service is our USP. Whenever we launch a new store we incentive people try our products and services in order to see them back soon. We believe spending on our customers is the best marketing.”

Sharing his thoughts Vaibhav adds, “We expect that it will be a successful venture. NAU! is a new and innovative retail format and a real alternative solution offering Italian latest fashion eyewear  at a smart prices.”

NAU India styles

Excited about the launch in India, Mr. Fabrizio Brogi, President and Founder of NAU! Italy adds,“ First of all I’m  very happy to work with Trinity Group. I share and feel the same passion and enthusiasm of Mr. Rajender Sharma. I’m sure that NAU! in India will be successful as in Italy: the Indian market has a huge potential and we are a smart new eyewear brand for the market, exactly as it was 10 years ago in Italy.  I feel very positive for our future together”.

NAU India launch

Monica Salvestrin Creative Director at NAU! adds, “Clients responses of these first days confirmed us that the Indian Clients are appreciating our style and design, which represent the latest shapes and colours of the Italian fashion eyewear.  The number of people entering the shops and the average time they spend inside, is  a clear indicator of positive shopping experience. In fact our  shops are designed for Client comfort to offer them a unique experience based on fashion, colours, design and great freedom to try and choose the best eyewear that suits their style… almost unique”.

Delhi-London-New York is where I spend most of the time shopping, if I am not visiting fashion stores than I am busy clicking pictures and blogging about fashion, food and lifestyle. I am an Instagram addict, you can follow my fashion trends on The Unbiased Blog and write to me if you want me to review your product.